Welcome to The Swan Factory – where raw images are sculpted into sleek, striking visuals through precision photography and meticulous retouching.

I’m Ian, a professional photographer and high-end creative retoucher based in the North West of England. With over 15 years of experience across advertising, product, fashion, e-commerce, lifestyle, and music photography and retouch, I’ve built a reputation for producing work that not only meets a brief – but elevates it.

At The Swan Factory, the mission is simple: turn ugly ducklings into swans. Whether it’s breathing new life into a product shot, crafting a bold fashion editorial, or enhancing images with meticulous retouching, I bring a deep focus to every frame and pixel.

I've had the privilege of working with some of the world’s most recognisable brands as well as contributing to prominent publications that showcase the kind of work I’m proud to stand behind.

From fast-paced commercial studios to creatively ambitious campaigns, I thrive in any environment that values sharp visuals, strong collaboration, and clear communication. My process is hands-on and detail-driven, ensuring the final result not only looks polished – but feels intentional.

If you’re looking to create work that stands out, let's talk about how we can transform your vision into something extraordinary.

hello@theswanfactory.co.uk